Change is a student initiative, which aims to spread sustainable consumption. 
For its corporate identity, a glasses were chosen as a symbol of how each person sees the world, in this case, is an invitation to put yourself in the eyes of people seeking an environmental change.

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The form of the letters is organic and made by hand.The green color was chosen for being the best representative of the nature. 

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Because the target group are young adults, it was important to find a color or texture that represents the modern and minimalist, so concrete was selected. 

Furthermore, the contrast with the green color gives the texture of concrete the force that it should represent in this project.

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