Visualizing and designing ideas of others, is sometimes pretty difficult task. But nothing like designing your own corporate identity. It is not easy to choose the best elements to represent your character, your ideas, and your personality.

​

In my case, I selected three central elements. The first one is the letter S, because it is the initial letter of my two names and my first surname.

To do this I was inspired by the shape of the flamingos, their organic form has a friendly appearance and is also connected to the second important element for my design: the sea.

​

The sea, the beach, the sand are elements that accompanied me since childhood and without a doubt, I could not leave them out of my design. That is why I was inspired by the lines of the sand for the background of the letter S in my logo. These lines also represent the relaxing aspect of my personality and the 'let it flow' that I need sometimes in my life. 

​

Finally, the pink color represents the color of the flamingos, the color of the nearby beaches, where I grew up and an important part of my personality: the joy, the kindness and the homesickness of living far away from home.

​